Its engineering projects are large–space ship large–and necessitate coordination between multiple agencies, providers, machinists, and scientists to realize. The space program involves complex astrophysics and a highly specialized language full of words like ‘redshifts’ and ‘dark matter,’ words that take on an almost mythical aspect to those who are not versed in the language of space. NASA operates on a scale that is largely incomprehensible to those who did not pay extra good attention in their science and math classes. Because the failure is more public, you would also be dealing with the added headache of explaining what went wrong to a public that almost certainly is incapable of understanding the technical aspects of the problem–and sometimes, the problem consists entirely of technical aspects. Suddenly, identifying the problem and proposing solutions becomes much more complicated moreover, the consequences are not limited to the power plant, but rather impact an entire community. Say you’re in charge of a nuclear power plant that experiences a meltdown. Other industries, on the other hand, operate on a much higher level of risk. On this scale, finding the source of the problem and proposing solutions isn’t rocket science. Maybe it was a scalding hot cup of coffee then you have to reprint cups warning customers that coffee is, in fact, hot. Maybe you spill an ice cold chocolate-peppermint extra special Christmas coffee all over a regular customer. If you own a coffee shop, what’s the worst that could happen? The fallout from most any problem that arises in such a setting generally stops with you: maybe you experience some equipment failures and your bank account suffers as a result perhaps your business plan wasn’t tailored to the market, and then your bank account suffers a bit more. All organizations experience setbacks, and usually the severity of the problems they encounter are proportional to their goals.
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